A fixed-price, fixed-scope readiness review of your business: your real SDE, the add-backs that survive diligence, the documents a buyer will demand, and the fixes that move the price. Written report plus a 60-minute call.
Start the 5-minute intake → Or email b4thedealhq@gmail.com directly. No payment due until your intake is reviewed and accepted.Owners of small businesses — roughly $250K to $5M in enterprise value — who may sell within the next three years. You don't need clean books, a timeline, or a broker. You need to know what your business is actually worth to a buyer, what will fall apart in diligence, and what to fix first. Most owners find out in the middle of a sale. That's the most expensive place to learn it.
No payment is due with intake. Once your intake is reviewed and accepted, you'll receive a secure payment link, and the ten-business-day clock starts when your documents arrive.
Need something deeper? A comprehensive Owner Readiness Review — a full-scope engagement with a 90-day follow-up — is available at $3,495. Ask when you write in.
Before the Deal is run by an M&A advisor with 25 years inside business sales — the same person behind the Before the Deal channel, where the methods in this review (SDE, add-backs, the document list, multiples) are taught free. The review applies them to your business, with your numbers.
This is an educational readiness review. It is not legal, tax, accounting, valuation, lending, investment, or transaction advice, and it is not a formal appraisal or valuation opinion.
We do not broker sales, represent you in a transaction, or introduce buyers. There is no back-end brokerage pitch on the call.
Everything you send is held in confidence, used only to prepare your review, and never shared or referenced without your written permission.
Scope is fixed to the six items above. The report states explicitly what was and wasn't reviewed — that protects both of us.
No — come as you are. Messy books are one of the main reasons to do this now: the review shows you exactly which cleanup work moves your price and which doesn't. Waiting until the books are "ready" usually means paying for cleanup a buyer never rewards.
No. There is no brokerage behind this offer and no representation upsell on the call. If you ask about ongoing help, we'll tell you what kinds of professionals to look for — but this engagement ends with the report and the call.
One to three years out is the ideal time. Nearly every fix that moves a sale price — reducing owner-dependence, cleaning the books, fixing customer concentration — takes months to show up in the numbers a buyer trusts. Two years is enough time for all of them; six months is enough for almost none.
This review is built for owners. If you're buying, start with the free episodes on the channel — the six stages, SDE, and multiples are all there — and the weekly newsletter covers the buyer's side of the same documents.
Five minutes of intake. Ten business days to a report. One hour on the phone.
Cheaper than learning it from a buyer.